about IRAA
The primary focus of our ‘Sustainability Initiative’ is resolving the issue of surplus fabric that goes to the landfills, especially fabric waste from tailors, curtain/cushion makers & sample fabric catalogues.
Every item in our collection is a testament to individuality and uniqueness. No two pieces are exactly alike, ensuring that you own something truly special. Our team transforms UPCYCLED fabric into beautiful handcrafted products like handbags, everyday accessories, office essentials and home decor products bringing you accessories that are as distinctive as you are.
We believe in quality over quantity. Each piece is meticulously crafted & uniquely designed by talented artisans, specially-abled children & women support groups, who have exceptional skills & need a platform for their creativity. Our commitment to excellence ensures that you receive products that are not only beautiful but also durable and long-lasting.
In a world of mass production, we stand for sustainability and ethical craftsmanship. Our artisans use eco-friendly materials and practices, ensuring that our products are kind to the planet and the people who make them. By choosing handmade, you support small businesses and artisans who rely on their craft to sustain their livelihoods.
Handmade crafts carry a personal touch that mass-produced items simply cannot match. Our artisans infuse each piece with their creativity and passion, resulting in accessories that resonate with warmth and authenticity.
When you purchase from us, you become part of a community that values artistry, quality, and sustainability. We invite you to explore our collection, learn about our Sustainability Initiative, and find articles that suit your personal style.
Thank you for supporting handmade. Together, let us create a conscious awareness about environmental sustainability.
Benefits of Our Sustainability Initiative
Upcycling significantly reduces the amount of waste that ends up in landfills. By repurposing items, we extend their lifecycle and reduce the need for disposal.
The process of manufacturing new products from raw materials typically involves significant energy consumption and carbon emissions. Upcycling can reduce these emissions by decreasing the demand for new production and utilizing existing materials.
Upcycling opens up innovative business opportunities, especially for small businesses and artisans. It fosters creativity and can lead to unique, one-of-a-kind products that have a niche market appeal.
The upcycling industry can create livelihood opportunities for artisans, home-makers & talented craftsmen who need a supplementary income for their family
Upcycling projects often involve community participation and can foster a sense of collective responsibility towards the environment. Community workshops and DIY projects can educate and engage people of all ages.
Upcycling encourages creativity and innovation. Individuals and communities can develop new skills through crafting and repurposing activities, which can be both fulfilling and economically beneficial.
Upcycled products are often unique, as they are made from diverse reclaimed materials. This uniqueness appeals to consumers looking for personalized and distinctive items.
Some upcycled products can be more durable than their mass-produced counterparts because they are crafted with care and attention to detail.
Packaging
Our packaging options are also chosen from surplus fabric which cannot be used for products but it can be transformed into unique packaging solutions. Sheer cloth covers are used for packaging which can be reused for other purposes. Our objective is to create awareness about sustainable living as a lifestyle & promote upcycling & circular economy.
Consumers need to be conscious of what they buy and consume whether shopping for personal or home items.
By buying sustainable, recycled or upcycled goods we are contributing to ‘Sustainability Initiative’ a global drive of SDG17.
